Bulk mailing lists can be one of the most cost effective methods of undergoing a marketing campaign. These lists can take the form of traditional direct mailing lists and/or email lists. In either case, they provide information on clients and consumers who are already interested in specific products and services or have otherwise given voluntary information companies can use to advertise their products. The most important feature of bulk mailing lists is accuracy.
Names and addresses must be accurate before undergoing this campaign as mistakes can reflect poorly on the business' image. Even though the actual mailing can be sent via Standard Class mail, the names may be personalized although email list the information must be identical for each piece of mail. If there are more than 500 pieces of mail, it may also be possible to send the mail as presorted First Class. These lists may be compiled according to a number of categories or criteria.
For instance, lists include auto, business, conference, consumer, ethnicity, financial, home improvement, hospitality, insurance, mortgage, new homeowner, non-profit or other specialty lists. While it is possible to purchase these lists from companies specializing in such services, it is also possible to get software that allows a business to compile and manage its own lists. Much of this software is utilized for sending mass emails.