A long home page can tell you everything a visitor needs to know to take action, from product features and benefits to social proof, without having to browse Jewelry Retouching Service multiple pages. I can do it. This slows down the UX loading time and can cause friction. Leave. Keeping your attention on one long page will help you elaborate on your value proposition while facilitating conversions.
Without effective content, a SaaS website wouldn't be complete. Website copies and content need to work together to attract the attention of visitors, explain the capabilities of the solution, raise interest, and get the target audience to try it. Effective content is informative yet punchy. Communicate the benefits of using the software in a concise and attractive way.
Here are three ways to use content to convert visitors to leads and then to customers.
1. Direct response copy
In order to get the attention of your audience quickly and effectively, you need to make a lot of attention and effort to make a direct copy that encourages reaction or action from your visitors. The copy has a purpose, it is to transform the visitor. Direct response copywriting is a surefire way to increase your site's conversion rate and increase traffic.
Example: DueDil's home page will notify you of the USP immediately and encourage you to sign up for the free guide immediately. Next, DueDil explains why the platform is worth investing in using simple subheadings and short paragraphs that are supported by powerful visuals. The easy-to-understand message is enhanced by attractive images, social proof, and microcopy of bold buttons.
By creating video content, businesses can not only provide actual snapshots of their products, but also create versatile and engaging content that can be transferred across a myriad of channels. Consumers especially like it because it is easy to digest and entertaining. Marketers like this because it offers a potentially huge ROI (return on investment).
Example: Nauto, this company's website plays a video in the background of the hero section to show visitors the behavior of innovative technology. A real-time distraction alert to the driver. This video quickly establishes the value of Nauto as a literal lifesaver.